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Seller Fulfilled Prime (SFP)

Orders in and pick-ready by 10:00 AM local are fulfilled the same business day, with tracking pushed back to your store. Rush fulfillment extends the cutoff to noon.

What SFP fulfillment covers

Prime badge, your inventory, our buildings.

1

SFP-eligible cutoffs

Orders in and pick-ready by 10:00 AM local are fulfilled the same business day, with tracking pushed back to your store. Rush fulfillment extends the cutoff to noon.

2

Carrier mix Amazon accepts

Approved carrier + service mix per SFP program rules. Buy Shipping API used to lock in eligible labels and tracking.

3

Performance dashboard

On-time delivery, cancellation rate, and tracking accuracy reported daily against Amazon's SFP thresholds. You see your status before Amazon does.

How SFP runs

Four steps from Prime order to delivered.

  1. 01

    Order ingest

    Amazon orders flow in via Seller Central or your channel manager. SFP-eligible orders flagged for the priority wave.

  2. 02

    Priority pick wave

    Orders in and pick-ready by 10:00 AM local are fulfilled the same business day, with tracking pushed back to your store. Rush fulfillment extends the cutoff to noon.

  3. 03

    Buy Shipping label

    Label generated via Buy Shipping API for SFP eligibility. Tracking number captured on the order before it leaves the building.

  4. 04

    Carrier handoff + performance log

    Orders in and pick-ready by 10:00 AM local are fulfilled the same business day, with tracking pushed back to your store. Rush fulfillment extends the cutoff to noon.

Consumers were just delighted to have a better process, but then once they figured it out, the gaming began.
Phil Siegel · Supply Chain Saga · Episode 16: "When customers learn to game returns"

Why SFP sellers move to us

SFP is an SLA you sign onto. We treat it like one.

1

Performance metrics tracked daily.

On-time delivery and tracking accuracy reviewed every morning. You see drift before Amazon does, and before you risk SFP eligibility.

2

Two-coast reach.

Two nodes put more than nine in ten US consumers inside three-day ground. One service agreement covers both buildings.

3

Buy Shipping integrated.

Labels generated through Buy Shipping API for SFP eligibility. No off-platform tracking that breaks your status.

4

Cutoff time is in your agreement.

Orders in and pick-ready by 10:00 AM local are fulfilled the same business day, with tracking pushed back to your store. Rush fulfillment extends the cutoff to noon.

Customer reviews

Honest, high integrity, super responsive.

Warehouse Republic has had an immediate positive impact on our bottom line, all while communicating quickly and professionally.
Verified customer
Easy to work with, professional, quick to respond to questions, all reasonably priced. What more are you looking for?
Verified customer
Honest, high integrity, and super responsive and proactive. Highly recommend!
Verified customer

Send us what you are shipping and we will tell you where you stand.

For parcel and DTC, send 12 months of shipment data and we will show you what fulfillment would cost, including if the answer is that you should stay where you are. For storage, retail distribution, and value-add work, tell us what you are moving and we will quote it. You will hear back within one business day, and the next step is a call with Mark.

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Seller Fulfilled Prime (SFP) Fulfillment: Amazon Prime, Your Inventory | Warehouse Republic | Warehouse Republic